2014 is about to conclude, for the intelligent wear industry pioneers, this year is the passion and confusion associated with each other for one year. Passion is the intelligent wear industry changing every day, exciting, exciting information; confusion lies in the product itself does not seem to get involved through the market gains the desired objectives.
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2014 in the end we did something wrong, or what not to do what is causing dislocation occurs between the industry and users. We wear industry for intelligent understanding has gone wrong, there are some issues the industry has not been straightened out. Thinking about these issues will directly determine the development of the industry in 2015.
Widely accepted and basic intelligence outbreak in my opinion is to provide users can wear practical and scientific guidance, rather than stay in the data collection, processing, feedback, and not stay in some of the conceptual level of narcissism. Of course, data collection, processing, feedback is the foundation, but the problem can be found based on monitoring data, while according to the problem or the solution to provide guidance for the user, this is the consumers' pain points. "
Not only is a smart dress, I think that all of the current smart products have a misunderstanding, that is, on a single point of innovative products is outstanding, the overall aspects of the use of standing on the product, there is always a variety of ill-considered or experience lacking. This could lead to the two aspects: First, the development of new industries is constantly revised, the accumulation of experience in the process, so the product features, usability, interactive experience considerations inexperience precipitation; on the other hand is a smart industry practitioners a large part of the younger age groups, or is in the field of cross-border workers from the Internet, for the practical application of design products, lack of experience accumulated manufacturing.
From a market perspective, the smart wear is a trend industry, certainly for the better long-term. However, the current surface with short-term performance of the market's point of view, there are three issues to be smart to wear industry to rationalize:
To be straightened out between the concepts of innovation and commercialization of one product. Application of the concept of innovation in terms of product categories require relatively weak, and for commercial products are more focused on the practicality, reliability, comfort, convenience and other aspects of interactive performance. And this problem through the development of industry, by means of time and tuition, will gradually straightened out, so that intelligent wear industry into the industrial commercial track.
The second is to be straightened out between price and value. Some consumers believe that the current high price of smart wear, in fact, the emergence of this kind of psychological and cognitive, not price itself, but the emergence of the dislocation between price and value, leading to giving consumers a more expensive feeling. The value is not smart to wear a smart watch so simple, nor is it for the user to monitor problems found so simple, but cloud-based services and provide solutions to the problem of large data reference programs and guidance to users, this is beyond intelligent wearable hardware value.
Third, industry recognition and consumer awareness need to rationalize. At present, consumers seem to be less satisfactory for smart wear widespread, most consumers do not buy the concept of smart little worn. This is mainly for the smart wearable technology industry, there is a deviation between the functional definition of consumer awareness and demand, consumers do not necessarily need to snake oil products, and more want to provide practical help for their own lives, health, work, etc. products.
If you do not straighten out these three issues, regardless of the company's marketing do how powerful or how attractive the concept of speculation, is not a sustainable path. While giving users easy "deceived" "been fooled" feeling. And one of the most critical and also decide whether intelligent wearable health industry, the fundamental problem is to enhance the sustainable development of the industry chain, and reflect the value of the product.
Comentários
Restricting the three
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Restricting the three
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