January 25, according to foreign media reports, is a chip giant Intel, which each quarter research and development costs than many competitors and peers are more than a year. On the PC and server processor market, Intel's product is the best, it is reflected in the two markets is almost perfect.
But it is known that the performance of Intel in the mobile processor market much weaker. Intel mobile processor time is usually listed belated, even on sale, and Intel's mobile chips are uncompetitive, leading to weak sales, profitability difficult.
Obviously that is not timely introduction of competitive products on the market, making Intel the ability to win the famous tablet and smart phone design greatly reduced. Intel needs to make improvements in this area.
Why the timing is very important?
Apple, for example, it released a new product just like a regular watch. For every year the successful introduction of new products, Apple's component suppliers need for timely release of products. Broadcom can not imagine the consequences of the new iPhone release and do the timely supply of connecting the chip to Apple? For Apple, this is not a good thing, for Bertone for the "very serious consequences."
Not all mobile device manufacturers such as Apple can regularly releases new products, equipment manufacturers need to know, component suppliers to timely transaction a sufficient number of components.
Intel mobile chips still shows no such capability
The timely release of Intel's mobile processors as well as problems. For example, Intel's 14-nanometer mobile processor, for example, according to Intel's publicly available information and leaked to the online product launch roadmap, 14-nanometer processor tablet Published Cherry Trail is the second quarter of 2014, the second generation 14 tablet PC processor nanometer process published Willow Trail is the second quarter of 2015, 14-nanometer smartphone processor Morganfield published 2015 third quarter.
However, only the end of 2014, Intel began offering Cherry Trail. Intel disclosed the information an investor conference in 2014 on the display, Willow Trail / Morganfield (now known as Broxton) Published in 2016 will be bounced to.
Although the reason seems to be bouncing Broxton Intel 14-nanometer manufacturing process is a problem, but I do not agree with this statement. Intel claims Broxton production in 2013 investor conference "ready by mid-2015," was long ago exposed the problem of 14-nanometer production process.
Industry analysts also gives two possible reasons for Broxton, which may be sufficient for two reasons. But deferred chip Published in "sufficient reasons" for "and rice on" device manufacturers without any help.
Intel needs to show better execution
In my opinion, Intel needs to launch several generations Powerful mobile processors, external display good execution. Customer competitive mobile device market needs to believe that Intel timely, a large delivery of competitive products.