The futcoins Eve will allow for Japanese players to access the game in their language through the Tranquility Server Fifa15Coins which currently hosts 350k German Russian and English speaking subscribers.Branching out into the Asian market is thought to be one of the primary reasons for the growth rate of MMO World of Warcraft, which reached over 12 million subscribers at its peak.
Speaking on the topic Having considered Nexon's excellent reputation as Asia's leading game developer and publisher, they were the obvious choice in who the best possible partner would be to help us make the game more accessible to our growing fan base in Japan.