In late September 1962 Rickey flew to St. Louis at Busch’s invitation to sit in on fifa 15 coins some team organizational meetings. The Cardinals were com- pleting a disappointing season, headed for a sixth-place finish, although they would have a respectable record of 84-78 (due to the vagaries of the ten-team league). They still had a chance to play spoiler in the hot pennant race between the San Francisco Giants and the Los Angeles Dodgers. The Dodgers were coming in to St. Louis for a weekend series, and Cardinals manager Johnny Keane, whom Rickey had signed as an infielder for the Cardinals Minor League system in 1930, asked the re- nowned executive to speak to the team before the opening game. “He told the boys to watch out for the little things as well as the big ones,” Keane said afterward.
Rickey’s speech might not have had the power and pertinence of his pep talk before the 1931 World Series, which had fired Pepper Martin to superhuman heights, and by now many of the younger players tended to tune out Rickey’s inspirational rhetoric. Yet the Cardinals did win two out of three against the Dodgers, continuing Los Angeles on a downward slide that ultimately forced them into a one-game playoff, which they lost to the Giants. (In an interesting sideline, Leo Durocher was back with the Dodgers as a third base coach for manager Walter Alston. He was the same brassy Leo, speaking what was on his mind, second-guessing Alston’s field decisions, and calling corpulent owner Walter O’Malley “Whalebelly” to his face.)
On October 29, 1962, virtually twenty years to the day when Branch Rickey took over the Brooklyn Dodgers, he was officially introduced at a 9:00 a.m. press conference as the newest member of the Cardinals front office. He was surrounded by Bing Devine, Dick Meyer, Johnny Keane, and Gussie Busch, but Branch Rickey could not be in a room without being the center of attention. He held forth in grand style, saying that the Cardinals might “possibly” contend in 1964 but that 1965 seemed to him “a rational objective for a pennant.”
When Rickey was asked whether he intended to watch the team’s prospects in the upcoming instructional league in St. Petersburg, Gussie Busch interrupted, “I’ll bet all the peanuts, doughnuts and chocolate, he’ll be there.” After the owner finished Rickey announced, “I will go to St. Petersburg for a personal inspection of our young players.” Bob Broeg of the Post-Dispatch, who had taken over from retired Roy Stockton as the dean of St. Louis sportswriters, observed that “Branch Rickey must have felt like General Douglas MacArthur wading ashore in the Philip- pines in 1945.”