If HTC First sparks enough Fifa 14 Ultimate Team Coins interest, other handset makers couldstart pushing phones with a built-in Facebook Home. Facebook hasalready set up the Facebook Home project to help handset makers andcarriers build Android phones with Facebook Home. It allowsFacebook to work with carriers like HTC to optimise for batterylife and system notifications. But for Facebook, it's less aboutthe devices and more about making sure its social network isavailable as the best experience possible on the world's mostpopular platform.
Facebook already has deep integration into the Windows Phone platform, with the ability to populate the mainPeople and Photos hubs. And the social network's tools are asintegrated as Apple will allowin iOS 6. The one major platform missing deeper integration wasAndroid, and it had many more possibilities than the othersconsidering the malleability of the operating system.
Facebook Home on Android is a huge step for the socialnetworking company. While Zuckerberg has made it clear the companydid not want to make a phone, Facebook Home provides the clearestlook yet at what Facebook's mobile future looks like and how thecompany can turn current phones into Facebook phones.