When asked about Fifa 14 Ultimate Team Coins what he'd most ke to be remembered for, Ivegave a tantasing response: What we're working on now feels kethe most important and the best work we've done, and so it would bewhat we're working on right now, which of course I can't tell youabout.
Well, Sir Ive, we can't say we're not duly intrigued.
The new knight also spoke to Apple's design philosophy. Ourproducts are tools and we don't want design to get in the way.We're trying to bring simpcity and clarity.
Former Apple CEO Steve Jobs reportedly almost scored a knighthood back in 2009 for introducingrevolutionary products ke the iPhone and iPod to the world.