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It would have provided the beats by dre black friday company with a war chest of hundreds of millions of dollars for acquisitions and would have paid off the founders of the company (Jimmy Iovine and Dr Dre) with a handsome dividend without forcing them to give up control of the company. But fears of rising interest rates and the company low credit rating put a kibosh on the offering in June. Beats would like to buy out the 25% stake in the company owned by Taiwan based handset manufacturer HTC. Originally, when HTC purchased the investment, it started including a special pair of Beats earbuds in the box with its new Android flavored smartphones, a practice that HTC eventually stopped due to the cost.

Just as you started to believe the Beats by Dre era was at a standstill, the company receives a huge investment from a private equity firm. The popular line of headphones and other electronic products owned by Dr Dre and Jimmy Iovine received a $500 million investment from the The Carlyle Group. The Carlyle Group will now take two of the six seats on the Beats board. The BeartBeats black friday deals popular company is now valued at over $1 billion and is expected to bring in nearly $1.2 billion in revenue. Wondering what the billion dollar company plans on doing next? Beats is planning on buying back 25 percent of their stake owned by smartphone company HTC.

With that in mind, planned product placement is set up in the view of the unexpecting viewer. The more viewed a product is, the more familiar we are with it, the more curious about it and what it is. Especially, in music videos when we see celebrities using their star power to endorse a product. From just observing the music for the mainstream, I have noticed a certain product to be present over and over again in different videos, different genres, which happen to be Beats by Dr Dre. It seems Beats are what all the cool kids are using and Beats clever product placement surely must help with sales.

The Studio Adaptive Noise Canceling, or ANC only mode, provides users with the option of having their headset cancel out any annoying surrounding noises from the outside world. Also, in case you were wondering what kind of batteries you will need to frequently buy to keep your Beats Studio headphones running, stop worrying about it. The Beats Studio headphones come fully equipped with a 20 hour rechargeable battery. It has an Auto On/Off feature to help users save energy by automatically switching off the headphones whenever they are unplugged. The Beats Studio also has a fully visible Battery Fuel Gauge to help monitor the headphone remaining energy.

This time, it is the track Do What U Want, featuring R Kelly, featured in a new commercial for Beats by Dr Dre headphones. The ad features the song playing while we see close up shots of the latest version of the headphones. Then the music stops, and we cut to a shot of a guy in a store listening with the headphones, while an employee asks, Whad dya think? Whew, says the customer, removing the headphones. I know, right? replies the employee, shaking his head in disbelief. The music starts up again, more headphones shots, and then a final look at the beats black friday sale customer and the employee, both jamming out to the song.