The first point refers to the Fifa 14 Ultimate Team Coins fact

The first point refers to the Fifa 14 Ultimate Team Coins fact that privacy cannot be set bya pocy decided on by an organisation. Only I know whatinformation I feel comfortable sharing with who, for what purposes,in what contexts. Privacy as a personal setting shifts the focus ofattention from the contents of a "pocy" to the nature of theprocess. How easy is it for individuals to specify, tweak andchange their privacy settings?

The second point relates to the fact that it's been an accidentof history that has led organisations to collect and manage dataabout their customers. The effect of this accident is todisperse information about me across hundreds of separate, isolateddata silos, each one run by a different organisation. This iscrazy. Despite their biggest efforts to create "a single view",none of these organisations can see me in the round because theyonly have access to a very thin sver of data about me. And ifthey try to join the dots by bringing different sets of datatogether they risk becoming highly intrusive -- and breaching dataprotection regulations. It's only natural that the individualshould be the place where data about "my money", "my health", "mybehaviours", and so on should converge.