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Sir Jonathan Ive, Andy Murray, and Harry Designs of One particular Direction: Burberry's front row at London Fashion Week was peppered with Brits who've conquered America. Was this by coincidence, or design? Soon after all, Burberry's profit warning about its off-the boil Chinese small business saw the company's stock-market value shrink by billion or so only final week.
As Burberry's Chief Inventive Officer (aka, designer) Christopher Bailey conceded backstage: "you can not control the external environment - and it is actually challenging." However the presence of those three Brit big-shots served as reminder that there's extra to fashion's hitherto recession-busting accomplishment than China: the US, (not to mention South America, Russia,burberry bags, the Middle East and South East Asia) all stay devoted consumers of Burberry's glossily polished vision of English style.
Bailey described this collection as "a tiny bit sassier, a little bit bit sexier, in addition to a tiny bit extra joyful". Inspired by a 100 year-old image of Burberry corsets and capes from its archive, plus the "very British glamour" of Norman Parkinson, its first look was a dramatic cream cloak worn more than a saucy-for-Burberry satin basque. This friction amongst buttoned-up and get-your-bits-out continued all through. A flesh-toned and fitted corset dress had a cutely Edwardian kick in the back of its hem and was worn beneath a dusky pink satin cloaklet.
The trench coat will be to Burberry what the iPhone will be to Apple. And here, as each and every season, it was remixed, ramped-up, and presented to purchasers anew. Burberry's 2013 trenches included some fantastically wealthy, deeply coloured lace versions, in addition to a fuchsia to midnight blue kaleidoscope of satin varieties. However extra have been treated to glint metallically in a sweetshop palette of pretty much sickly pink and limes. Colour-blocking, peplums, some bird-of-paradise feather dresses and even the revival of Burberry's signature verify on the panels of metallic-trimmed handbags have been other notable characteristics within this remorselessly slick, visually overwhelming show.
Bailey stated: "what's essential is the fact that we preserve having a powerful point of view, preserve doing points as best we can, and make certain that people are excited by style."
So many in the audience have been Tweeting, Instagram-ing, Pinterest-ing or otherwise digitally communicating on their iPhones that it would happen to be fascinating to hear what Sir Jonathan, vice-president in charge of design at Apple, created of it. Sadly he was under strict orders from Apple's not to communicate to any journalists - which seemed a little bit Microsoft in outlook.