At present, China's self-developed products doors industry has not been enough emphasis on innovation, innovation and investment ratio distortion row, modeled on the industry is serious, resulting in homogeneous products vicious competition.
Admittedly, China's self-developed products doors industry has not been enough emphasis on innovation, innovation and investment ratio distortion row, modeled on the industry is serious, resulting in eco friendly wood plastic composite singapore supplier homogeneous products vicious competition. It is well known in Chinese wooden industry, only grasp upgrade products, "Heights", leading the way to become the industry "leader."
Innovation includes many aspects, the key lies in innovation and marketing of innovative products. The following is the expert on product design and innovation are the doors of marketing model recommendations:
On product design innovation to product style, trend research and grasp. Comply with the "doors of aesthetics" concept, mainly French romantic, modern fashion, American Pastoral, elegant black and white, neo-classical, after luxury, Southeast Asian style, Persian exotic, futuristic and so on.
Improve the comprehensive ability to use new building materials. Supporting the use of new materials and designs for the doors is a shortcut, such as the new glass technology, new sheet metal, features handles, supporting hardware, seals, locks artistic, creative paint effects and so on and so forth. Highlighting innovative function of doors, such as professional prominent seismic, noise, water, heat, wind, thermal aspects of health and environmental protection as well as 100 percent can be broken down doors, etc. are mining market.
Product range, diversified development. Such as high-grade solid wood doors, wood composite doors mid-range, low-grade plywood door, stair handrail integrated launch, both for business widened the road, but also a source of deck planks wholesale Nordland profit for dealers to expand, reducing the risk of dealers to survive the economic crisis. Innovative marketing on the formation of strategic marketing alliance to expand the brand tension. Union may be established in the form of differentiated brand alliances with industry, cross-industry alliance, the upstream and downstream supply and demand can also partner alliances, through engaging interactive marketing, resource sharing, improve customer awareness, create performance and brand resonance effect.
Develop internet marketing. Network Marketing has a wide range of fast, low cost, companies are not subject to any absolute limit of their size, have equal access to information and equality to show their advantages. It allows small businesses to quickly expand awareness, network e-marketing is the unique "weapon" for SMEs. Beijing TATA doors is a success in the network marketing evergrain composite decking ratings and the rise of the brand through. Preparing regular promotions. Promotion is not a panacea, but no promotion is not enough. Promotions do have four points to note: First, the preparation should be sufficient; the second is not price competition, the third is the promotion to be creative; Fourth, manufacturers and distributors to tie interactive, double benefits, none of the benefits to consumers.