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Yesterday afternoon, the reporter learned from a number of appliance stores this year, refrigerators, air conditioners, electric fans and other appliances the summer compared with last year has a different rate of price cuts, while the air conditioning prices fell the most obvious. Yiwu market A home appliance store boss Wang Jinfang told reporters:. "Now market competition is fierce, big brand Gree, Oaks, United States and other are playing the price war and some brands of the same configuration of air conditioning prices this year than last year fell 200-300 yuan," but summer appliances collective "release price" failed to Jiaore market, but was put rainy season "Lengjian."

From the city in June this year and the first half of last year's temperature comparison chart is not difficult to find, this time last year, the highest daily temperatures are above 30 ℃, and this year the maximum daily temperatures almost all below 30 ℃, June maximum temperature on the 9th day even down to 23 ℃. Such a relatively low temperature so that this year's summer home appliance market freeze inevitable, mentioned the recent summer sales of home appliances, and many businesses have some frustration:. "This year in June the temperature is not high, sales did well last year," Yiwu Futian Market Suning Appliance before air conditioning showrooms Chouzhou Road shop on the second floor, only two customers come to buy air conditioning. Sales staff Ye Min said: "This year from January to May summer sales of home appliances has improved over last year, but influenced by the rainy season, in June this year, sales of the top half is not satisfactory, compared to last year decreased significantly. "However, such a cold did not affect the sales of businesses struggling Summer appliances "momentum", major appliance stores have played years to promote advertising, resorted to "killer", setting off a new round of promotional frenzy. "618 big promotion, brand huge benefits", "Taiwan and Taiwan wholesale price," "Sword 618, 50% off major appliances grab" and other slogans see people get confused, special machines, special buy, stored enjoy subsidies, hedging freezing prices, rollover appliances coupons and other special promotional activities is eye-catching.

"A lot of people have to wait until the hot weather will think you want to buy air conditioners, refrigerators, electric fans and other products, especially air conditioning, to the sales season, Yiwu Hotels when consumers tend to spend more to buy the same configuration price of products, When you want to speed up even more money by way of air-conditioning installation speed. "the city a home appliance store manager said that in early July last year after the Volt, refrigeration products will usher in the shopping season, large crowds of people often leads to insufficient supply, logistics slow after-sales service is not in place and other issues. In order to purchase passenger early release, this year businesses have chosen to one and a half month in advance to focus on marketing, so that the public can advance into a relaxed, cool summers.