It’s difficult to speak for everyone but for many culers, fifa 16 comfort trade myself included, the shirt was automatic. Every year when the shirts went on sale, we bought them. Home, away and third kits. Reef blue? Okay. Variations on a theme? Okay. For me, that automatic acquisition ceased when the board decided to sell the front of the shirt to a commercial sponsor.
It ain’t the morality. It doesn’t matter who it is on the shirt front, though it might for some and is certainly lurking in an anteroom of the house of contention. It’s the simple reality of it. Someone scoffed at me that the shirt selling was essential, that the club couldn’t compete in the modern, big-money market without it. Of course. That 30m for a club with a half-billion Euros in annual revenues is life blood. Of course. I would have sold players before I sold the shirt.
But even with the sponsor, the shirt was tradition. Vertical stripes. How far back do you want to go? 1980s? 70s? 50s? 20s? Vertical stripes. This season, the club decided that horizontal stripes would be the way to go. Why? Good question.
Big clubs want to sell more shirts. Like fashion houses that attempt to capitalize on the whims of a public susceptible to marketing, clubs eye shirt revenue as a way to pad coffers. You can’t make money selling the same old shirt, right? Ask Real Madrid that as year after year, they sell an all-white home shirt. Not cream, not taupe, not off-white or beigeish-white. White. And people buy it. They buy it because they want a symbol of that club.
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