In fact, in the world of wood products in the "Cross to cross out", in the industry view, is not entirely cross-border, because of technology, resources, channels are interlinked. Flooring can mass production, wooden doors, cloakroom, cabinets need tailored, from the demand point of view, household decoration floor, doors, cloakroom, cabinet basically necessities. But profit point of view, flooring products have been very mature, highly competitive, profit is very meager, and wooden doors, cabinets, cloakroom and other wooden products market is still in its infancy, there is still much room for profit. So, if we can seize the opportunity to integrate resources, expand sales of building materials in the field, not only to seize the market opportunities, achieve diversification, but also enhance the ability to withstand market risks, while expanding the size of the market. Reason two: whole household have "cross-border" to "Army", "apart from the cabinet, also we do doors, closet, but more work is installed in the market or the model room, strictly speaking, only for customers with a series of products, and not specifically out of the door or wardrobe brand. "We often see on the market today with a brand below cabinets, furniture, doors, flooring and other products, which is called in the industry" as a whole household. " While operating a brand wooden doors and floors Chen boss told reporters: "In the decoration of the time, if the color doors, floors and other elements, texture, style, very not match, then this renovation is undoubtedly a failure of the industry people know that. consumers to buy is a lifestyle, a dream for a better life, is a household effect. If consumers come into our shop, see the store's floor and doors of the match, with lighting accessories, the whole effect and their dreams basic agreement, he would not be very care about price, origin and other factors. Although most consumers are concerned about the quality, but the quality of products with the same price are similar, and there is not much difference in the final determine consumer purchase intention, the overall effect is the result! "Li the emperor Wind Wood, under doors, cabinets and furniture of the three professional production plant, began to integrate decoration design, construction and environmental protection to the full range of materials and home support from products and other resources, the successful completion of the whole household format leap forward in Sichuan local home improvement industry large scale, high standard of overall home supply platform.