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“We are very happy to see many creative young people, students and football lovers from 57 Russian universities answer the call of the Local Organising Committee to help with the mascot’s design development,” said Russian Sports Minister, LOC Chairman Vitaly Mutko.

“For the first time in the history of the FIFA World Cup we make this process open and public from the start,” he added. “The mascot is the main symbol of the 2018 FIFA World Cup, it must be interesting, easily recognisable, representative of Russia and associated with it. It must be iconic for the FIFA World Cup that unites millions of people across the world.”

Recognised Russian designers gave advice to students during the workshop. “A dream of any artist or a designer is to have his creation viewed by as much people as possible, and the size of the FIFA World Cup audience is not to be beaten,” commented Mikhail Gubergrits, the creative director of the LINII design studio. “The mascot should have charisma, so that he is perfectly recognisable. Watch animations, read Russian fairy tales; it's there that you can find some hints.”

“For a student such a task is a perfect chance, it is more than just a mascot design, it is about creating a story and telling it,” said Igor Lutz, an independent expert. “This character will not just run across a pitch, he will live on TV, in the web, on social media.”

The Russian students will have until 15 November to submit their work, which will initially be reviewed by FIFA and the LOC to identify the strongest concepts. The best shortlisted designs will then be presented to a jury panel for their individual assessment.
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