Signal Hill's Simon Greenwald was likewise satisfied, calling Activision "the key name to own in the games area." Greenwald was particularly blown away by the publisher's FIFA 16 Coins operating margins. Where Digital Artistry and THQ chalked up $0.11 and $0.09 of operating benefit for every money of item sales, Activision said its operating margin exceeded $0.35 on the money.
In July 2008, the SyFy route and Trion Worlds declared that RS Gold they had entered into an arrangement to make a extremely multi-player on the internet role-playing activity. The combined development cope would see both organizations cooperating to interweave the storylines of the MMORPG with those of a corresponding tv show on the system.