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A time when the year floor hottest selling season - gold, nine silver and ten, but due to the impact of the economic environment, sales in the flooring industry has also been a certain amount of influence, even in the golden nine silver ten this season where a lot of floor businesses , home stores have not reached expected sales results. In addition, just past Golden Week also did not bring to the flooring industry, "icing on the cake" effect, according to the relevant data show that the market stable performance throughout the country, or not, few companies even declined in sales.
During the golden nine silver ten, I visited the major home stores, many companies have launched flooring various promotional activities. For example: Dekor Suning jointly launched the "History of money profits, must come" promotion, Fillinger floor launched the "19 2 fur 1" Watch upset activities, Nature launched the "people mad summer, a promotion that is "and its activities, etc., some of which brand gain some achievements, but mostly in vain.
The author visited Meikailong, Naomi home, Bay City Furniture child, I found most traffic stores also less than ideal, even more than usual traffic during the Golden Week three or four percent, but most It is a family and to bring the mouth to visiting the store, wait, get the majority of consumers. Many consumer habits all over town and even parity, was willing to truly orders, so overall sales during the National Day is not as expected is so "hot."
This time the scene face, most Purchasing Guide also seems powerless to Panmunjom, some stores even appear unattended station shop, to go through several rounds of shouting, only to see the Purchasing Guide overdue. Major home stores stable overall performance, a lot more traffic than usual, but the section between minority businesses sales declined year on year.composite deck gate suppliers
A home store official said, the National market as a whole is relatively flat, not expected in the unrest. "This situation actually began to appear from the Mid-Autumn Festival, Mid-Autumn Festival and sales compared to last year there have been diving, then we would predict that this year's National Day not much better." Subsequently, the reporter also interviewed a number of stores person in charge, and said Golden Week "dull" as early as expected. A flooring brand official said during the National Day this year and last year declined, albeit not great. Specific reason for the decline, he concluded with the shunt and the overall downturn in the relevant market.cost 400 square foot deck Philippines
Even during the eleventh, home store promotional efforts and not as big as imagined, flooring businesses reduce the overwhelming markdowns gimmick, consumers also will rationally choose their own needs. On the convergence of traffic, the supermarkets by means of micro-channel, microblogging and other new media platforms for online promotion of the accumulation of popularity, during the National Day by holding a variety of promotional activities to release early accumulation, has become this year's National mainstream stores use The main marketing tool.
By the real estate impact overall purchase demand decline, the market cold, just to be not busy, the previous "golden nine silver ten" seems retired, and under such circumstances, the floor should companies do? Part flooring companies have to work hard on improving service, for innovation in marketing, the use of mobile Internet marketing to break through.laying outdoor tiles on outdoor balcony
In addition to improving service, flooring businesses are constantly in a variety of marketing, sales promotion and down the foot work. This year's National Day holiday, partly Panmunjom detonated early eschewed the National Day Golden Week but achieved good results. In addition, some companies are trying to sales floor and made more interesting, such as 10 yuan grab one and free single award, to allow consumers to actively participate in each of the other stores, brands have the organizational culture, entertainment type of activities , he played the cultural card, the People First brand to attract tourists.
Conclusion: frequent promotions or cause a major reason of holiday promotions less attractive. Major home stores have week in and week activities, activities every month, come in have discounts at any time, then the consumer will be no need to get together a holiday promotion. More importantly, it is the floor corporate promotional activities need to play out of new ideas.