IKEA opened its first store in Korea

According to South Korea, "Chosun Ilbo," said at the end of 2014, IKEA opened its first store in Korea, and expanded to five stores in 2020, the news came out, local Korean companies have said the pear Alexander home.
Been Korean friends know, do not see any shadow of IKEA in Korea, why? Because South Korea does not IKEA, you might say irrational, but it's true. South Korean government in order to protect local businesses and home of traditional culture, rejected Ikea's presence.
However, this situation is about to be broken. It is understood, May 29, 2014, officially announced the opening of the first IKEA IKEA stores in Korea Gwangmyeong Gyeonggi Province at the end of 2014, and in 2020, increased to five stores. Meanwhile, IKEA has announced its first store in South Korea selling price of the product, including its price Si Duowa bench 49,000 won, Nuomu La lounge chair is priced at 30,000 won, Isaiah bedside table for sale price of 29,900 won. Prices always close to the people, which for Korean local furniture companies, IKEA invasion is a huge threat.plans for deck bench seats Africa
It is learned that, in order to cope with the huge impact of IKEA, Korea local furniture companies, including Korea's first furniture manufacturer Hanssem, furniture companies Livart, Korea furniture giant ENEX have developed new market plan.
Furniture manufacturers Hanssem company set up 5620 square meters of exhibition entities, the target group is around 30 years old like the purchase of durable furniture lasting young customers. And in enhancing the online shopping mall staff, recommended electricity provider channel sales, to counter this weakness IKEA narrow channels online.outdoor decking wood waterproof Iran
Modern furniture company Livart Group is South Korea's second oldest furniture industry. Challenges facing the IKEA brings, are beginning to expand the terminal last year to strengthen the market, in the northern part of Seoul Junggok opened twenty large furniture store. The company spokesman said: "We took a two-pronged strategy, while strengthening sales efforts online and offline channels." September 2013, Livart company created a new brand Livart Kitchen, specializing in low-cost sales of kitchen furniture, with win more small and medium level consumers.
Another furniture giant kitchen sink ENEX major sales this year will introduce a new production line Revolution Kitchen, kitchen furniture in order to increase its product range. Meanwhile, the company will also strengthen online sales and increase in large cities new franchisees.
2013 Korean furniture market has reached 1.4 trillion won. More than half of the market is occupied by the three furniture companies, the other half is attributable to the small foreign furniture manufacturers.
IKEA to enter South Korea on the occasion, the South Korean domestic furniture giant online and offline two fronts at the same time to expand, in order to avoid both the cake was swallowed IKEA large area. Industry experts said the impact of the large-scale arrival of IKEA furniture company is limited, but the small depth of the furniture industry will be affected.built in bench for deck