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The emergence of the middle class consumer groups With the rapid development of China's economy, growing middle class, and has become the main consumer groups in high-end products. This part of the consumer groups have in the home life of their choice, they will carry out a detailed comparison of the desired product, do not care about big or not, only cares about the lowes trex per linear ft quality of good or bad. In fact, a new consumer market concept has quietly popular in the current sanitary industry, that meet the middle-income but fashion consumer psychology also meet their purchasing power in the market. The rise of female power consumption in the United States, women in control of about 80% of consumer spending, accounting for two-thirds of the country's GDP. According to the statistical results of the third population census showed that women accounted for 48.7% of our population, including strong consumption power, a greater impact on consumption plastic that looks like timber of 20-year-old to 50-year-old young woman, about 21% of the population . According to the survey, consumer behavior in the family, women often act as "Chief Procurement Officer" role. Especially in the procurement of building materials and other consumer goods in the home, the wife of opinions tend to be the final decision-making. Household consumption sensualist pursue new and brand experience now, into the bathroom of the brand experience stores, participate in end-user experience activities have become the main form of consumer understanding of the product. Terminal stores display requirements for sanitary products increasing, supporting the significance of the brand experience design development has become increasingly prominent. Consumers intuitive feelings terminal stores, it is likely to become an important weight he (she) buy this brand products. Supplies bit for cheap outdoor wood plastic composite floor supplie the brand, to help enterprises in the minds of consumers high-quality, high-grade brand image. Therefore, companies should pay particular attention to sanitary branding, and effective promotion of the product, increase brand awareness and reputation.