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In LED display industry market demand is 10% to 10% growth each year, but in recent years in slowing growth.
As LED display prices falling, rising competition, LED display manufacturers want to a breakthrough in the market environment, will have to make some new market segmentation, make accurate positioning for their products.
Market segmentation, refers to the according to the consumer's needs and desires, purchase behavior and buying habits and other aspects of the obvious difference, a product of the overall market is divided into several demand roughly the same customers (market) market classification process.
The market is a unified whole, is a complete system. The size of the market system includes various types of different market, the enterprise in order to their own interests, in order to formulate correct marketing strategy, the correct choose target market, it must be the market segmentation, choose target market.
Market segmentation is the basic method of enterprises to select the target market. Master the basic method is the only way to realize the target market selection.
LED display market is currently first-tier cities after years of development has been saturated in some places, and the government restrictions, slowly slowing demand growth. Channel sinks to three or four tier cities and rural areas is a trend, because the screen is cheaper and cheaper.
At present the rural market of LED display quality request is not too high, the demand for high-end products also is not big. But the future of its increment is large, the potential.
Many domestic enterprises export mostly subject to brand influence and after-sale, the problem such as quality, developing into the bottleneck period. LED display markets around the world, still is given priority to with Europe and the United States market, the competition is fierce.
In this competition intensity increasing market environment, many display manufacturers began to look for their market positioning, dig market segment.
, for the moment, the screen in the field of outdoor advertising market demand is still the biggest, the surface looks is display the competition between enterprises, is actually the enclosure for the king's struggle, who can put ads for examination and approval, whose market capacity will increase, the situation will improve in the future.
Under this background, the LED display industry gradually differentiation, variety slowly become a development trend.
NovaStar leads the LED industry in the world. NovaStar is widely recognized for developing solutions for LED problems, from the simple to the complex. NovaStar has been providing a complete line of LED products Industry for many years. NovaStar main products includes LED display sending card,LED display receiving card,LED display control system,LED display calibration system,video processor,etc.