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In recent years, the marketing model gradually by flooring business concerns. Indeed, in a competitive market situation increasingly grim flooring, flooring companies want to get long-term development, in addition to efforts on the product, the marketing skills also need to strengthen innovation. But innovative marketing model means there is a risk, therefore, flooring companies on the introduction of new marketing model, the need to be cautious about the risks of marketing mode.
Generally speaking, a successful marketing strategy is to carefully target your market, and to target markets more than its competitors to meet consumer demand for products or services directly. Product or service compared to the competitors in one or several aspects of the unique performance must be first class, for example, better quality, more features, lower price or value for money.
Faced with ever-changing market, no matter how well designed marketing decision makers of strategic planning and implementation of programs, are difficult to avoid the risk of investment. For example, as a result of market opportunities identified deviations may cause the product to invest mistakes; as a result of changes in the social, economic and other macroeconomic environment, but also make the existing market atrophy. Value Option risk of competitive conditions, the environment in which the industry and its market position varies.
Flooring company in the marketing process, marketing needs to have a certain goal. Target Market risk refers to the choice to select market segments after the target market risks arising from the marketing. The key question is whether at the target market selection customer needs, can maintain a competitive advantage in the target market. Correspondingly, target market selection can market capacity adaptability, enterprise resource adaptation, market competition adaptability, flexibility and the opportunity to retreat barriers to market adaptability several indicators.
With the right target market, the product must also comply with the requirements of the target market requirements. Market positioning is to select the target market by market segments, according to the characteristics of the target market to determine the product's position in the market. Properly positioning the product will soon be able to find the target customer groups quickly open the market to market.
In short, the competition is intense competition in the market, flooring companies only deepening the market analysis, the marketing approach for accurate positioning, targeted manner, so as to achieve the desired development results.
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