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Currently, changing the flooring industry, consumer demand for enterprise product development direction on the floor already caused a shock. Many companies have begun to focus on the direction of the new generation of consumer demand, which for long-term development of enterprises is obviously very necessary. With the new generation gradually become the main force, flooring companies to grasp the depth of the consumer market, this part of the population of consumer demand is particularly necessary.
With 80,90 gradually become the backbone of society, personalized consumer demand of the younger generation, has increasingly become an important weight in many home business marketing. Especially in recent years, after the 8090 graduation buy a house, renovated, on the floor of the growing demand, the emergence of a new face after another just to be consumed, creating floor flooring business if their products meet consumer demand, will be able to compete in the new round of achieved considerable success.
In China, to 80,90 as the main group of young people is the main force in the workplace, these have a certain economic capacity crowd seem to be the main consumer, household consumers in 2013 age distribution, the 25-35 year-old consumer The proportion was 64%, showing the younger age structure of population characteristics of household consumption. With the rise of 80,90 household consumers, existing products have failed to meet their wardrobe, a new generation of emerging consumer groups for product customization brings new trends, the hottest young design.
Diversification trend presents new consumer demand, but also destined to break the original single style. Widely believed, flooring product design homogenization more serious, if an enterprise to launch a certain style, other companies will be launched. However, the consumer market is personalized. For now home lifestyle point of view, a single style is no longer meet the market demand, consumers will select the desired product according to their own style of life.
Chinese traditional and Western fashion mix, reset the modern and retro elements and jumping series with decorative integration, diversification home aesthetic appear in different home consumption, forcing companies to make timely adjustments to address the whole home solutions meet market demand for personalized. If we can grasp the flooring business consumption "lifeline" in the future development, innovation, to the fierce competition in the market floor.
In short, in a market growing consumer demand to change the background of the development of flooring companies also need to change according to the direction of consumer demand in the market may be. Only seize the direction of the new generation of consumer demand, companies can maximize the open market.
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