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For the flooring industry is concerned, "O2O" seems no longer a strange topic. With the rapid development of the Internet age, "O2O" mode, becoming the focus of a new era of people watched. Flooring industry as a traditional home building industry, naturally no small impact. However, the current floor enterprises, "O2O" only at an early stage of development, change how to play its strong potential, companies will have a very long way to go. "O2O" wave strikes flooring companies need to identify the development of breakthrough
Discussion and O2O mode of operation is the electricity supplier of the hottest topics in the field, thinking O2O for insiders, opinion varies, collide, thought-provoking. There esteem O2O mode, that "too O2O world"; there are special cold rational thinking O2O mode O2O think the starting point is to satisfy the user experience more, produce more buying. Therefore, the traditional companies do not need to pursue careers in particular O2O, especially not too overdrawn prices.
O2O mode is a recognized trend, flooring business without worrying about the impact of its online or offline generated. Whether online or offline the next, the distribution of benefits are key. If able to balance the interests of both online and offline opportunity to make a profit, no matter what mode is possible. At the same time, regardless of changes in distribution channels, products and services are flooring companies marketing magic weapon of choice.
O2O is the best flooring and other home industry sales model. Under the current model is a cost-effective best shop online and offline stores interactive collaboration, form communities of interest. Part of the flooring company also plans to rely on to achieve effective integration of product flow, logistics and customer flow in e-commerce platform, to explore a "online sales, offline experience" cross road of transformation.
Flooring company to successfully expand online business, you should consider how online marketing combined with solid display, and ultimately cheaper to highlight the core competitiveness, while protecting the existing price system, the distinction between the lower part of the line products and product lines, These are home businesses must consider when to enter the electronic commerce issues.
Of course, in addition to the establishment of the line under the museum experience, companies need a lot of floor layout after-sales outlets, convenient online shopping for the first time to provide consumers with aftermarket installation and maintenance services. Whether "O2O" What model has great potential for development, the development of flooring companies are required to constantly improve the nature of the work, coordinating online and offline, so in order to achieve efficient development.
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