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North Face and H&M Try to Clean Up the Down Business

Down insulation, for all of its warmth, can be a cold and dirty business. Ducks and geese are often plucked alive, and many of the fine feathers in comforters and puffy coats come from birds that were force-fed to make foie gras. The North Face, recognizing a problem in its pitch, is backing a certification standard to create a down supply chain that customers can feel warm and fuzzy about.

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